Jessica is a professor at St. Lawrence College. From a young age, storytelling solidifies hard-to-understand concepts, brings people together through a "shared" experience, and motivates them to action. Stories are how we make sense of the world around us (and how we remember things). She applies the same thinking in marketing, leadership, and education. Whether you are selling a product, trying to gain team buy-in, or teaching a new concept, storytelling is how you engage with people and demonstrate that you know what's going on.
