Julie is currently the marketing manager at the city of Kingston and a professor of Advertising/Marketing Communications at St. Lawrence College where she lectures on Market Research and Consumer Behaviour. She started sharing the beautiful work of the National Arts Centre Orchestra more than 15 years ago and has since directed the marketing initiatives at the Victoria Symphony and the City of Kingston Cultural Services Department. She is a self-professed data geek and spends too much time pouring over analytics of consumer behaviour and digital engagement because it’s fascinating.