Full Job Description
Are you a social media and communications expert with a passion for developing strategic and creative digital content? Do you thrive in a fast-paced working environment where your work has the potential to drive sales, while delivering exceptional guest service for travel and cultural experience enthusiasts? If so, consider joining our team of outstanding marketing and communications professionals at St. Lawrence Parks Commission as our Social and Digital Media Coordinator.
Knowledge and Experience:
You have knowledge of and demonstrated experience with:- evolving digital media and marketing landscapes to explore best practices and stay up to date with relevant and new platforms.
- content management, development for blogs, social media, and web publishing.
- web and/or social media metrics to analyze results of social and digital media initiatives as well as search engine optimization to develop content for best results.
- competitive intelligence and research.
- Microsoft Suite programs in PC/Windows environment, User interfaces, browser compatibilities, to ensure optimal delivery of social media initiatives.
- web page development, including HTML CSS, W3C standards of web accessibility.
- World Wide Web, including its capabilities, advances, opportunities, and technical requirements to develop and support the creative elements of SLPC's websites.
- principles, techniques and emerging trends of social and digital media, marketing, communications, media relations, issues management, writing, and editing to develop and lead effective content strategies, plans and initiatives.